Hey everyone!! I did a Tech Tutorial at the Seattle AAM meeting this year and have uploaded it to YouTube as always. This one is only in 2 parts, so not quite as long as the last one. The session, “Building Your Media Empire: Video Edition” covered 4 video platforms (Vimeo, YouTube, Vine, and Instagram Video) and attempts to give museums the information they need to make an informed decision about which platforms to use. Hope it’s helpful! Let me know if you have any questions.
I was at a networking event tonight and I realized that I hadn’t uploaded my AAM presentation to this blog. Well, better late than never!! Here is part 1. The other parts are available through my YouTube Channel, but they are linked at the end of the video. Enjoy! And let me know if you have any questions.
I wanted to post this article about big media “buying” YouTube stars. It points to big media finally understanding that putting up any old video doesn’t work. Look to the people who are successful on YouTube and work with them. In this case, they are backing them and paying them to consult or help produce content, but in the case of museums, I simply recommend being inspired by those who are successful and inviting them to collaborate. The corporate world knows that video marketing is rapidly growing into the most important kind of marketing and museums are hopefully paying attention to this as well.
I saw this picture among various other “so true” meeting doodles and it made me want to post again. 18 minutes is too long! So is 10 minutes, 5 minutes, and probably even 4 minutes (unless it is exceptionally moving, interesting, or funny — and I don’t just mean in your opinion). Keep it short and keep it entertaining.
And with that, I will try not to lie to you as I have twice before and tell you that I will post more, but the fact of the matter is that I have to plan my AAM meeting presentation, so that is going to require me to think a lot about YouTube and museums in the next month, so I will likely be posting more. I just won’t promise anything because obviously I don’t know anything about what I’m going to be able to do in the future.
I’m so so sorry that I’ve been away so long. I’ve been juggling a lot lately and something had to slide. Unfortunately, that was this blog. Believe me I was sadder than any of you. I will be posting more regularly, but probably not every other day like I had been before. I will also be cleaning up the blog in the near future — making things easier to find and more useful. That’s the plan anyway. I’m looking forward to getting back in the swing of things!
I am very, very impressed with the British Museum right now. I almost want to go see that exhibit just so I can see that picture. And John Green asks a really important question that museums are going to be pondering in the very near future (if they aren’t already) — are virtual experiences as good as physical ones? I guess it’s similar to the debate about real object vs. reproductions.
I thought this vlog and blog post by Jason Chen were interesting, but not in the way he meant them to be. I can’t say I want to date a YouTuber, but hearing over and over the amount of time YouTube and connecting with fans and other YouTubers takes is eye-opening. I already figured it was an almost 24/7 job, and I guess I was right. This doesn’t mean that you and your museum have to spend quite this much time on your channel, but taking into account that these are people that have made this their job and are doing their best to make their channels a success, I would take their comments as a meter of how much time is being spent on successful channels. I would probably say that most museums don’t put in enough time to make their channels successful. And I guess, in the end, it’s really up to the museums as to whether they feel the time needed is worth it.
I thought this was an interesting look at a YouTuber’s life, but really at his YouTube journey. It doesn’t all happen at once. And sometimes it takes a while to find your voice on YouTube, but if you keep at it, you can do some amazing things you never thought would be possible.
What if museums did videos more like this one. Give fun facts from a museum to two fun people to talk about. Of course, the museum would have to go through the video and either intersperse someone stating the facts (in a lighthearted, funny way) or add pop up written facts in the video, but try to watch this video without laughing. Or at least cracking a smile. Just two guys having fun with facts. Extremely low key and low budget. Do you know two funny people who like to crack jokes? Ask them to help your museum out. Give it a try!
I’m so sorry I’ve taken such a long time off from the blog. I was knocked sideways by a professional disappointment and I took a bit of time to recalibrate myself. I’m excited again about the things I’m doing, so I figured that it’s time to start the blog up again. I’m starting off slow, but I promise I’ll get better again. These two videos are just a couple of feel good videos that make fun of One Direction to a greater or lesser extent. I feel you can never go wrong with making fun of One Direction (just don’t tell the Directioners I said that — they’re kind of scary!)
P.S. Happy Blog-iversay to me! Well, back on the 26th anyway, but close enough.